At Style Crave we have always enjoyed supporting beauty brands of all sizes and shining a spotlight on brands sold in stores nationwide as well new companies who work in extremely small batches looking to expand their reach. I have made a commitment on being inclusive to our readers and making sure we’re highlighting brands we believe in. Anytime I find an organization, company or brand that matches this inclusive bond I cant help but to become ecstatic!
Last spring you may remember when Indie Beauty Expo came to Texas and I was asked to speak about some of my indie beauty favorites along side some other social media influencers (Check out that post here). Indie Beauty Expo announced they would return to their home city of NYC bigger and bolder than ever before. I.B.E Invited me up to NYC and naturally I had to see all the excitement for myself.
Guests lined up eagerly around Skylight Clarkson Square hours before the doors opened to see what could be in store for Indie Beauty Expo NYC 2017. The excitement of neon lights beaming through the halls juxtaposed by beautiful succulents, natural over-sized plants and floral walls prove that I.B.E isn’t just about finding new brands to support, its also a perfectly instagram-able visual experience.
Brands from all over the world flock to Indie Beauty Expo’ three day event to showcase their products in front of peers, major media publications, retail buyers, influencers and on “Shop Indie” brands have the opportunity to sell their products to the general public. Heavy hitters like Patchology, Au Naturale and Arrojo are some of the most recognizable brands showcased, however many brands have their first initial launch on the Indie Beauty floor making it exciting for consumers to feel like some of the first investors in a newly launched company.
One of the brands that I met and fell in love with was Erins Faces. The founder Erin is a Texas born make up artist living in NYC supplying cruelty free, vegan friendly products with an emphasis on simple ingredients with open transparency! Love the esthetic and wide rang of products Erins Faces provides.In the Vegan beauty space there are not a lot of options for the vegan luxury consumer who seeks a more elevated experience. ELYSIAN was founded in 2017 by two makeup artists who shared a frustration with their clients throughout their years in the industry: the lack of options when it came to clean cosmetics. Really clean cosmetics. Not just companies that jumped on the over-used “all-natural” band wagon, because real skin connoisseurs know that all-natural doesn’t equate to non-irritating. That’s where ELYSIAN was birthed: a cosmetics company that is 100% non-toxic and suitable for all skin types.
The Delorean primer features an Anti Aging complex that stimulates collagen production, hydrates and plumps the skin, restores and protects radical damage and helps prevent wrinkles by softening expression with Botox like ingredients.
Deep Dive by Red Earth was a sneak peek into Red Earth’s newest launch. I was in love with this light weight hydrating gel formula as well as innovative custom sheet masks. Originally from Australia Red Earth is for bold on the go girls who crave adventure and are in love with life.
As someone who lives their life on the go and needs impactful results quickly I rely on brands like Patchology. Whether you’ve got time to spoil yourself or need a facial in a flash Patchology has the product for you. I love their Overnight Eye Gels because they hydrate, increase radiance and you wake up looking like you got ten hours of sleep with you probably only got about four. Find these bad boys at your local Nordstrom & Neiman Marcus. I also got a chance to play with their new peel mask thats launching this fall and was in love!
The Glambox is a luxurious high-end beauty organizer that will change your life! It is a glamorous way to organize, store, and display all of your jewelry, beauty and skincare products. Perfect for the NYC girl, The GLAMboard is an expandable beauty board that solves the problem of little to no counter space for your skincare & makeup routine. Simply stretch out the GLAMboard over your sink and get going. This luxury organizer is portable and can easily be used in: Bathrooms, Dorms, Sororities, and Closets.Take My Face Off™ is a Los Angeles-based company that creates washing mitts that are softer, more refined and easier to wash then other cleansing tools i’ve tried. I love the Mitty because the shape is great for all over the face and the corner is perfect for detailing. Simply from the Mitty front to back for each part of the face to wipe your day away.In 2018 Indie Beauty Expo will take over Los Angeles, return to Dallas, New York City and make their overseas debut in London. Wether your beauty, skincare, grooming obsessed or are eager to launch your own brand their is so much to see and experience at Indie Beauty. For more information on how you can attend or get involved with Indie Beauty Expo click here!