I’ve had my eye on Milk Makeup since it launched in the new year of 2016. Within a few months the entire beauty community was talking about Milk’s stellar products like the halo highlighter and the cooling water stick and as of lately the blur stick. What draws me into Milk Makeup is their effortless minimalist marketing that shines a spotlight on diversity and “unconventual” prototypes. While other brands use men in makeup to shock consumers and show their support to the LGBT community, Milk Makeup launched their brand as an inclusive and equal standard. Perfect for the person on the go Milk is ideal for those who love to show off their natural skin and simply enjoy using their fingers as their beauty tools. Made in the USA, cruelty free and a formula deck full of clean ingredients Milk Makeup is setting a new standard for elite beauty brands. While I have never worked with Milk Makeup (no this post is not sponsored) I have been to Milk Studios in NYC for fashion week shows and have always loved the esthetics and atmosphere over at MILK. Today I’m going to be walking you through a few of my favorite products from Milk Makeup and showcasing a few star ingredients in each.
Lets talk salve. If you are interested in trying out Milk Makeup but don’t want to invest more that $15 then starting out with their highly rated multi purpose Hero Salve is a great place to start. Hero Salve moisturizes the lips, face, and body, and It’s infused with a natural blend of moisturizing oils like Jojoba, Grape Seed, Orange peel, and Lavender oils plus soothing shea butter to provide natural hydration. Use it on the lips, use it on the elbows or warm it up with your fingers and lightly dab on your dry patches throughout the day. This baby is perfect for the cold dry weather but a staple in my bag year round.
Did somebody call for hydration? Because The Milk Makeup Hydrating Oil Stick is here to collect. The Oil Stick is the very first product I purchased from Milk Makeup when they initially launched in 2016 and it has lasted me that long! I was initially drawn to this product because I am extremely clumsy and was always knocking over my favorite face oils while they were open and down the drain went $30. This solid facial oil features Jojoba Seed, Avocado, Apricot, and Lemon Peel Oils to deliver intense hydration. Apply it before makeup or on top of finished completion makeup to revitalize matte and overly powdery looking skin. This oil is thin and blends into the skin beautifully.
When we asked for clean complexion easy to use formulas Milk Makeup said “Hold My Kombucha”. The newly launched Flex Concealer has become an instant favorite of mine! This full coverage matte concealer quickly blends out and feels so comfortable on the skin. Milk Makeup markets this as “the concealer that moves with you” so no need to set it, however my under eyes would have to disagree. I did experience some creasing using this formula but not nearly as bad as other concealers if I don’t set it. Once this flex concealer is set with powder it is beautiful and doesn’t move all day, so for that I call it a win! I have previously tried their stick concealer formula but much prefer this newly launched flex formula. The hydrating formula incorporates blue lotus to moisturize, while chamomile calms skin.
The Sunshine Skin Tint is Milk Makeups first foundation which was launched in the summer of 2016 and at the time I was curious to try it but was weary. I recently purchased this skin tint to give it a try and review. What I was expecting it to be was a serum like light coverage foundation tint that looked radiant and flawless on the skin. While for the most part the skin tint formula is radiant and light, however on me it wore off extremely quickly. Now this skin tint is largely water and oil based which would explain why it didn’t have much staying power on me especially during the hot summer months. The component and roller ball applicator are amazing and the formula blends well into the skin but at $42 I wasn’t in love. I am really excited to see that Milk Makeup has literally just launched a full coverage blur liquid matte foundation that may be a bit more up my ally, check that out
Overall I’m a huge fan of Milk Makeup as an ethical and inclusive brand and love how effortless their formulas are. What do you think of what Milk Makeup is doing? Let me know on my Instagram @ChristianCraven here.